Fairfield University Athletics Marketing is responsible for the marketing, promotion, community relations and fan development for the Fairfield University Department of Athletics and its 20 NCAA Division I varsity sports. The direction of community and campus development for an integrated vision will encompass each collegiate sport creating a uniformed mission for the community and campus to embrace, support and build an affinity for Fairfield University Athletics. Success will measure in an increase in attendance, ticket sales, inventory opportunities and a positive game day experience for Stags fans of all ages.
The Fairfield University Athletics Community Relations programs was developed to foster mentoring relationships between the Fairfield University Athletics family and non-profit organizations and youth in the surrounding community. By providing children and non-profit organizations with the opportunity to experience a glimpse of college life through selected athletic events, the program aspires to build positive relationships and motivate young people to achieve in school and life. To this end, Stags’ coaches, student-athletes and staff members have been busy in the community speaking as Fairfield University Athletics’ ambassadors and interacting with children through various outreach programs. Complete the request form to have a Stags community relations event.
Marketing / Promotions / Fan Development
The Fairfield University Athletics Marketing staff is responsible for the creation and implementation of marketing plans for all sports, game day promotions including contests and giveaways, public address announcements, atmospheric elements at games, advertising, the Lil Stags Kids Club, and printed promotional materials such as posters, schedule cards, season ticket brochures, etc.
Experience Stags Country!
Corporate Sponsorship For more information regarding sponsorship opportunities with Fairfield University Athletics, please contact Zach Dayton, Senior Associate Director of Athletics for Marketing & Communications, at (203) 254-4000 x. 3457 or
zdayton@fairfield.edu.
Licensing & Trademarks For more information on the application process for proper licensing and administration of the athletics department’s official logos and marks please contact Zach Dayton, Senior Associate Director of Athletics for Marketing & Communications, at (203) 254-4000 x. 3457 or
zdayton@fairfield.edu.
Fairfield University Spirit Squads The coordination of the Stags’ spirit functions including the Fairfield University band, cheerleaders, dance team and the Stag. Complete the
request form for special appearances at your next event.
Lil Stags Kids Club The official Fairfield University Athletics youth club for Stags’ fans 12 years old and younger.
Click here for more information.
Internship Opportunities Join the fun with Fairfield University Athletics from the inside with the annual and semester internship program. Internship opportunities are available throughout the year – summer, fall, winter & spring. Students who are interested in an internship within the Athletics Marketing office should contact Zach Dayton, Senior Associate Director of Athletics for Marketing & Communications, at (203) 254-4000 x. 3457 or
zdayton@fairfield.edu.
